Trade Marketing Manager

**Job Purpose:**

The Trade Marketing Manager, Personal Health, is responsible for driving commercial execution excellence across retail and omni-channel partners by translating Personal Health category and brand strategies into impactful, customer-specific trade plans.

This role partners closely with Sales, Marketing, Category, Demand Planning, and Supply Chain to accelerate sell-in, sell-through, and sell-out while maximizing trade investment ROI and strengthening Philips’ in-store and digital retail presence.

**Key Responsibilities**

**Channel & Customer Activation**

+ Translate Personal Health category strategies (G&B and OHC) into channel- and customer-specific trade activation plans and product portfolio.

+ Support Key Account Managers in Joint Business Planning (JBP) with major retailers.

+ Ensure alignment between brand priorities and customer needs, driving win‑win commercial outcomes.

**2. Trade Promoti...