Trade Marketing Manager

**Job Purpose:**
The Trade Marketing Manager, Personal Health, is responsible for driving commercial execution excellence across retail and omni-channel partners by translating Personal Health category and brand strategies into impactful, customer-specific trade plans.
This role partners closely with Sales, Marketing, Category, Demand Planning, and Supply Chain to accelerate sell-in, sell-through, and sell-out while maximizing trade investment ROI and strengthening Philips’ in-store and digital retail presence.
**Key Responsibilities**
**Channel & Customer Activation**
+ Translate Personal Health category strategies (G&B and OHC) into channel- and customer-specific trade activation plans and product portfolio.
+ Support Key Account Managers in Joint Business Planning (JBP) with major retailers.
+ Ensure alignment between brand priorities and customer needs, driving win‑win commercial outcomes.
**2. Trade Promotion & In-Store Execution**
+ Plan, execute, a...