Trade Marketing Manager: On-Trade

The Trade Marketing Manager: On-Trade will play a critical role in driving brand visibility, engagement, and sales growth across the On-Trade (bars, restaurants, clubs, hotels) channel. This position acts as the link between sales and marketing teams, ensuring brand strategies are effectively translated into actionable trade marketing plans. The role requires a creative, results-driven individual who is passionate about building brands through innovative trade marketing solutions in the dynamic Liquor industry.

KEY RESPONSIBILITIES

Brand Activation

• Plan and execute all trade marketing activities, promotions, and brand activations in the On-Trade channel.
• Collaborate with brand teams to develop and execute winning POS (point of sale) guidelines and activation toolkits to step change brand visibility in premium and mainstream quality tier outlets.
• Drive the procurement and deployment of all POS and promotional materials from warehouse into o...