Trade Marketing Manager

**CORE JOB RESPONSIBILITIES**

1. Have a solid understanding of the Pharmacy landscape: different stakeholders, their market share, their needs and expectations
2. Decode the retailers’ purchasing criteria
3. Study the shoppers’ behaviour at Point of Sales (POS) (valid for OTC as well as for Rx)
4. Understand the different offer categories at POS: products and services, their contribution to retailers’ strategy, the growth opportunities
5. Play an active part with Brand Marketing Teams, understanding accurately the brands’ priorities, bringing to marketing teams documented field insights, pro-actively proposing initiatives to translate at Trade level the brands’ strategy
6. Play an active part with Trade Key Account Managers (TKAM) and Retail Sales Managers (RSM), understanding their objectives and priorities, ensuring alignment between Marketing and Trade Key Account management Plans (TKAP – template will be provided during Trade Marketing training), pro-activel...