Trade Marketing Specialist

Overview
The Trade Marketing Executive ensures Karofi's brand story, product benefits, and promotional campaigns are brought to life at the retail level across malls, kiosks, partner stores, and activations. This role bridges Marketing and Sales, transforming brand strategies into powerful in-store experiences that drive visibility, shopper engagement, and sell-through.
The Trade Marketing Executive is responsible for crafting the retail narrative of Karofi: from how products are displayed, to how promos are communicated, to how customers experience the brand inside stores.
This role requires strong execution skills, advanced data analytics capability, retail insight, and the ability to collaborate across multiple teams to meet monthly sales targets.
Key Responsibilities
1. Retail Activation & Channel Execution
Plan, coordinate, and execute in-store activations, retail promotions, roadshows, and mall events.
Support new store and kiosk openings with launch plans, m...