Trade Marketing Specialist

Job Description

Responsibilities:

Develop Channel Plan

Assist Marketing Manager and coordinate with Sales Managers to develop channel plans based on sales development plan and brand marketing plan for General Trade, Modern Trade and E-commerce:

Outlet classification

Product / Pricing / Promotion

New product pipeline

2 Plan and Execute Sell Out Programs
Coordinate with Sales Managers to develop and execute Sell Out Programs for General Trade and Modern Trade:

Promotion/ Discount

Rebate

Loyalty

Plan and Execute Point-Of-Sales Visibility

Coordinate with Sales Manager and Brand Marketing to plan and execute POS Visibility Initiatives:

Out - storeIn - store

Plan and Execute Shopper Marketing Initiatives

Assist Marketing Manager and coordinate with Sales Manager and Brand Marketing to plan and execute Shopper Marketing Activities:

Activations at GT and...