Trade Services Manager

The Trade Services Manager is responsible for the strategic planning and activation of channel-driven initiatives. You will ensure our Consumer Personal Care brands achieve sales targets through superior merchandising, data-driven category management, and high-impact trade promotions.
Key Responsibilities :
1. Trade Marketing & Merchandising Excellence
Merchandising Strategy: Identify channel-specific requirements and set ideal product ranging templates for different store clusters.
Visual Standards: Develop customized merchandising concepts, including Storage Materials (MSM) and Point-of-Sale Materials (POSM).
Maintenance: Build and monitor a database for in-store advertising to ensure visuals are updated and damaged materials are replaced.
Training: Upskill Sales and Merchandising teams on tool usage and shelf maintenance.
2. Category Management & Data Insights
Data Analysis: Use Scan Data (Dunnhumby, Kantar, Nielsen) to map 5-year trends, analyze competitor p...