URGENT HIRING: PPC Specialist

Role Overview

Manage and optimize Google Ads and Local Services Ads campaigns to drive qualified leads while maintaining strong cost efficiency and accurate tracking.

Responsibilities

Campaign Setup & Management

• Build and structure Google Search and LSA campaigns
• Conduct keyword research (core, long-tail, competitor)
• Write and test ad copy and responsive search ads
• Manage bidding strategies and budgets aligned with lead goals
• Add and optimize ad extensions and assets
• Use Google Ads Editor for bulk updates

Optimization & Performance

• Review search terms and add negative keywords
• Adjust bids and budgets to meet CPL and volume targets
• Test new offers, angles, and campaign structures
• Monitor LSA performance and optimize settings

Tracking & Reporting

• Ensure accurate conversion tracking (GTM, GA4, call tracking)
• Validate form ...