User Acquisition Specialist

Working setup: full time, onsite based in BGC

for First Online Scratch Games platform in the Philippines

Job Description

We are looking for a proactive and data-driven User Acquisition Specialist to drive our growth in the Philippines. You will be responsible for executing paid campaigns, testing high-performing ad creatives, and optimizing the full user journey—from initial click to KYC (Know Your Customer) completion.

Key Responsibilities

• Campaign Management: Plan and execute User Acquisition (UA) campaigns specifically tailored to the Philippines market.
• Creative Optimization: Assist in testing ad creatives (static and video), tracking performance, and iterating based on data.
• Data Analysis: Regularly monitor campaign performance; optimize key funnel metrics including Registration rates and KYC conversion.
• Cross-functional Collaboration: Work closely with internal creative and product teams to en...