Vice President, APP - Preferred Banking (Acquisition, Segmentation & CX) MY (00280)

Key Responsibilities

Acquisition and Partnerships

a. Own and execute opportunities to acquire new Preferred customers - from ideation, obtaining approvals from senior management, overseeing the creation of marketing materials and launching the campaign/initiative, to coordinating with other teams for tracking results and conducting post-campaign analysis.
b. Lead end-to-end execution of identified opportunities, including aligning with all stakeholders on the strategy, operationalizing it and performing post-implementation analysis to ensure the strategy is on the right track.
c. Monitor market and competitor developments to ensure CIMB remains competitive in terms of the customer onboarding journey, making it easier for new customers to join CIMB.
d. Provide support to multiple sales channels in acquiring new Preferred customers (e.g., through events, briefings and knowledge-sharing sessions).

Channel Management <...