Vice President, Brand adidas

Purpose & Overall Relevance for the Organization:

This role is a critical strategic leadership position within the Korea Senior Leadership Team and the cultural ambassador of adidas in one of the world’s most influential and trend-leading markets. It holds end-to-end accountability for setting the Brand vision and strategic direction across Lifestyle and Performance, shaping how adidas is experienced by consumers, athletes, and sport stakeholders. The Vice President, Brand adidas Korea positions Korea as a lighthouse market that drives global brand innovation, insight, storytelling, and execution excellence across the adidas ecosystem.

Key Responsibilities:  

Strategic Brand Vision & Market Leadership

•    Set the overarching Brand ambition, positioning, and strategic direction for adidas Korea
•    Serve as the senior face and voice of the brand, shaping cultural relevance and consumer desirability
•    Lead th...