Vice President, Demand Generation Marketing

Vice President, Demand Generation Marketing

Canada

Full Time

Appfire is seeking a Vice President of Demand Generation to lead a modern, data-driven demand engine that drives scalable, predictable ARR growth. This leader will own global demand strategy and execution across digital, paid, lifecycle, and field channels—bringing together campaign excellence, performance marketing, and AI-powered innovation.

This role reports to the CMO and sits at the center of Appfire’s go-to-market motion, partnering closely across sales, channel, and marketing teams to accelerate pipeline and revenue. This role specializes in driving adoption of Appfire products across strategic platforms like Atlassian, Microsoft, AWS, and Salesforce marketplaces. In addition to marketplace adoption, this leader will also own responsibility for our direct marketing business and partner demand generation.

What you will do:

• Build ...