Vice President - Head of Product Marketing

Role Purpose

Wood Mackenzie moved under Private Equity ownership in 2023 and is now executing on its Value Creation Plan to deliver high growth. We are looking for someone to join the global Marketing Leadership Team as the VP, Head of Product Marketing. The role sits on the Marketing Leadership team reporting to the CMO and is part of the Wood Mackenzie Extended Leadership Team that is run by the CEO.

Main Responsibilities

• Define the audience: work closely with Sales, Segment leadership and Growth Marketing to define ICPs and build out personas and workflows for each of them, ensuring customer insights and activity feedback continually shape the narratives, segmentation and use‑case value propositions.
• Own the end‑to‑end development of persona‑based, vertical‑aligned messaging frameworks, incorporating workflows, customer JTBD, challenges and value outcomes; embed WoodMac’s brand positioning and superpowers across all product lines, along wit...