Vice President of Demand Generation Marketing

Lead innovative marketing initiatives with Appfire as the Vice President of Demand Generation in Canada. Focus on AI and data-driven strategies to spur significant customer growth.

As the Vice President of Demand Generation Marketing, you will spearhead an essential leadership role requiring expertise in B2B SaaS marketing and demand generation. You will align closely with sales teams to create integrated campaigns while optimizing pipelines across multiple channels. Your efforts will also drive brand adoption across platforms including Salesforce and AWS, ensuring top-notch marketing governance and lead management.

Key Responsibilities: • Define a comprehensive global demand generation strategy • Manage effective multi-channel marketing campaigns • Foster alignment between marketing and sales teams • Oversee lead management and qualification processes • Ensure compliance across all marketing strategies

Requirements: • Minimum 10 years in senior marketing lea...