Vice President of Marketing at Appfire (Winnipeg)

Join Appfire as Vice President of Demand Generation Marketing in Canada and lead revolutionary marketing efforts. Your role will focus on leveraging AI and data to drive significant customer growth.

This important leadership position demands expertise in demand generation and a comprehensive understanding of B2B SaaS marketing. You'll work closely with sales teams to develop integrated campaigns and optimize pipelines across various channels. Driving brand and marketplace adoption across platforms like Salesforce and AWS is critical for this role.

Key Responsibilities

• Define and execute a global demand generation strategy
• Manage multi-channel marketing campaigns effectively
• Foster alignment between marketing and sales for pipeline growth
• Oversee lead management and qualification processes
• Ensure compliance and governance in marketing strategies

Requirements

• Minimum 10 years in a senior mar...