Vice President of Sales

Vice President of Sales

Our client, a leading industrial equipment distributor, is seeking a Vice President of Sales to lead and scale its commercial operations. Based in Edmonton, this executive will be responsible for driving revenue growth, leading a high-performing sales team, and strengthening relationships with key industrial customers across Western Canada.

This is a strategic and hands‑on leadership role suited for a proven sales leader with experience in industrial distribution, equipment, or related technical products.

Key Responsibilities Sales Leadership & Strategy

Develop and execute the regional sales strategy aligned with company growth objectives

Establish sales targets, KPIs, and performance metrics across all territories and channels

Identify new market opportunities, verticals, and expansion strategies across Western Canada

Team Management & Development

Lead, coach, and develop a team of sales le...