Vice President, Search Content Marketing, Consumer Banking Group

Business Function
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.
Job Purpose
Lead the Future of AI‑Driven Search at DBS: Recognised globally as the World's Best Bank, DBS is redefining what search means in an era shaped by generative AI. As consumer discovery shifts from keyword clicks to intent‑based, AI‑generated answers, DBS is investing in a transformative GEO/GSO (Generative Engine Optimisation/Generative Search Optimisation) strategy to future‑proof how our customers find, trust, and choose us.
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