VP, Business Insurance Marketing

**Job Overview**
The VP, Insurance Marketing is responsible for launching and scaling Business Banking's Insurance offering by driving customer acquisition strategy and serving as the central quarterback between Insurance Product and Marketing teams. T his role will lead go-to-market for a new digital-led SMB P&C Insurance initiative, partnering across product, risk, legal, and marketing to deliver a compliant, scalable offering for Chase SMB clients. The leader will ensure the right marketing expertise is deployed across channels, while building a cohesive acquisition engine and customer experience across the insurance journey.

**Job Responsibilities**

+ Own end-to-end customer acquisition strategy to build awareness, demand, and conversion for Business Banking Insurance offerings.
+ Develop and lead multi-channel acquisition strategy for Insurance, leveraging owned and paid digital channels, bankers and potentially direct mail.
+ Partner with Analytics, Pro...