VP, Growth

About Cedar

Cedar is creating the most significant innovation in home affordability since the 30-year mortgage. By reimagining the land lease as a consumer-first model, Cedar makes homeownership more accessible and sustainable for a wider range of buyers.

About the Role

As VP, Growth at Cedar, you will own the company’s go-to-market engine end-to-end. This is a senior, hands‑on role responsible for building, scaling, and continuously optimizing Cedar’s direct-to-consumer acquisition across paid, organic, and earned channels.

What You’ll Do

• D2C Paid Acquisition
  • Own and scale paid acquisition across Meta, Google, affiliate networks, and emerging channels
  • Use HubSpot and related tooling to manage funnels, attribution, and lifecycle marketing
  • Design, test, and optimize landing pages, creative, copy, and conversion flows
  • Run disciplined A/B testing across ads, pages, offers, and messaging
  • ...