VP Marketing

The primary objectives of the VP Marketing & Communications are to oversee the undertaking of market intelligence and developing demand strategies to drive district placemaking promotions and revenue generation aligned with the corporate vision, mission and strategic goals. This involves in the development, planning and execution of marketing plan, campaigns, promotions, and events that support business goals in acquisition, retention, reactivation, and revenue management. The VP is responsible for full-life cycle of campaign and promotion management and execution and overseeing the revenue generating workstreams, as well as adherence to policies, procedures and protocols to ensure compliance.
Responsibilities
Perform market intelligence, feasibility, benchmarking and data analysis to identify opportunities, capture consumer-level and campaign-specific insights and support project and corporate requirements.
Participate in developing strategies for promotions and revenue gener...