VP Marketing & Loyalty Quill

The **VP Marketing** is the owner of the Quill brand—responsible for defining and evolving brand strategy and architecture; setting and governing enterprise‑wide brand standards; building an integrated, customer‑centric marketing calendar; and leading the strategy and execution of brand campaigns across owned and earned channels (consumer PR and organic social). This role orchestrates cross‑functional alignment with Merchandising, eCommerce, Retail Operations, Product, HR/Employer Brand, and (where applicable) Performance/Media teams to deliver consistent brand experiences that drive awareness, consideration, and loyalty. The VP oversees internal leaders and external agencies, manages significant budgets, and serves as a senior spokesperson for the brand in collaboration with Corporate Communications and Legal.

+ Enterprise Brand Ownership & Strategy
+ Set the long‑term brand vision, positioning, and narrative; translate strategy into clear architecture across the enterpr...