VP of Brand Development & Product Innovation

About Gently

Gently is a fast-growing personal care brand for babies and kids, focused on gentle formulas, meaningful efficacy, and healthier family lifestyles. Rooted in science and modern parenting needs, Gently creates products that are safe, effective, and trusted by young parents in Indonesia.

Role Overview

We are seeking a VP of Brand Development & Product Innovation to build and scale a multi-brand and multi-category portfolio. This role owns the end-to-end innovation pipeline—from consumer insight to R&D, formulation, packaging, brand positioning, and commercialization—ensuring each product delivers strong market fit, profitability, and brand equity—responsible for building, scaling, and differentiating multiple brands across skincare, makeup, and nutrition categories.

What We’re Looking For

• 10–15+ years in beauty / FMCG / consumer bra...