VP of Marketing | Poppy & Peonies

About the Role

We are seeking an experienced and visionary Vice President of Marketing to lead our brand’s next stage of growth. This role is ideal for a senior marketing leader with deep expertise in creative strategy, social media, and brand storytelling. The ideal candidate thrives on building campaigns that resonate with customers and strengthen long-term brand equity.

Key Responsibilities

• Strategic Leadership & Brand Growth: Develop and execute marketing strategies that align with Poppy & Peonies’ brand vision and growth objectives, drive brand expansion into the US market, enhance and maintain the brand identity, identify and cultivate strategic partnerships, build channel pipelines that optimize existing channels and introduce new ones, diversify revenue streams, define and manage profitability benchmarks, and build and maintain spend models grounded in ROI.
• Campaign Creation & Execution: Lead the vision and direc...