Web Content & Analytics Specialist

Job Title:

Web Content & Analytics Specialist

Summary:

The Web Content & Analytics Specialist is responsible for the ongoing content and product information maintenance as well as web analytics for all Momentive websites. This role will update, maintain, and enhance the customer digital experience as well as implement solutions to increase traffic and drive KPIs for This includes partnering across global marketing teams to deploy compelling content that drives site engagement through various digital channels including social media, search engine optimization (SEO), search engine marketing (SEM), paid advertising, mobile, and email. The success of this position will be measured in content performance metrics (site engagement, views, leads generated, and downloads from online prospects, etc.) and in on-time percentage in hitting ambitious timelines for content delivery to support global and regional campaign objectives. In addition, th...