Website & Digital Marketing (Executive)

Position: Website & Digital Strategist (Executive)
Reporting to: Marketing Manager & COO
Key Responsibilities
1. Website Content Management & Governance
Manage and maintain all website content across service areas including Pharmacogenomics (PGx), Nutrigenomics (NGx), POCT, Newborn Genomics, and Research & Collaboration.
Coordinate with marketing, clinical, and medical stakeholders to translate complex medical information into clear, compliant, and web-optimised educational content.
Ensure content accuracy, version control, approval workflows, and timely updates.
Maintain logical content hierarchy, navigation structure, and user flow to support clarity and engagement.
Prevent duplicated or conflicting content across group or affiliated websites.
2. Digital Conversion & Lead Journey Optimisation
Design, implement, and optimise website CTAs, enquiry forms, content download gates, and WhatsApp integrations.
Segment digital leads by user intent (e.g. clinic...