Website - Digital Marketing (Executive)

Position: Website & Digital Strategist (Executive)

Reporting to: Marketing Manager & COO

Key Responsibilities

1. Website Content Management & Governance

• Manage and maintain all website content across service areas including Pharmacogenomics (PGx), Nutrigenomics (NGx), POCT, Newborn Genomics, and Research & Collaboration.
• Coordinate with marketing, clinical, and medical stakeholders to translate complex medical information into clear, compliant, and web-optimised educational content.
• Ensure content accuracy, version control, approval workflows, and timely updates.
• Maintain logical content hierarchy, navigation structure, and user flow to support clarity and engagement.
• Prevent duplicated or conflicting content across group or affiliated websites.
• Design, implement, and optimise website CTAs, enquiry forms, content download gates, and WhatsApp integrations.
• Segment digital ...