WFH Senior Executive Digital Marketing Operations

OBJECTIVE:

You own the execution and optimization of all digital marketing channels: Google Ads, email marketing, search and discovery (SEO, AEO, GEO), and WhatsApp. Your job is to ensure every campaign is launched on time, optimized for performance, and scaled effectively across all Airda brands.

RESPONSIBILITIES:

• Own paid and organic search strategy and execution, including Google Ads, SEO, and emerging discovery channels (AEO/GEO) as the search landscape evolves. Build campaigns, optimize bids/targeting, and work towards ROAS targets.
• Lead email marketing program: Plan the email calendar, write/design campaigns, segment audiences, and optimize flows (welcome series, browse abandon, abandoned cart, post-purchase, winback etc.). You own performance metrics (open rates, click rates, revenue attribution).
• Drive organic discoverability across search engines and AI-powered platforms, including traditional SEO, content optimization, and stayin...