Whitehaven Brand Ambassador

ABOUT STRATEGIC GROUP
Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. For more than two decades, we've built a reputation for creating meaningful connections between brands, retail customers, and hard-to-reach consumers through innovative, insight-driven activations.
ABOUT THE ROLE
The Whitehaven Ambassador serves as the dedicated in-market brand authority for Whitehaven Sauvignon Blanc in the primary market of Boston, MA and secondary seasonal markets of Cape Cod, MA & Newport, RI, representing the brand's premium image and values across both trade and consumer touch points. This role is responsible for elevating brand visibility and advocacy by building strong relationships with key on-premise accounts, engaging distributor and sales partners, and creating memorable consumer experiences that drive trial, affinity, and loyalty. The Ambassador will recruit, hire, train, and lead a team of Brand Sampling A...