WPP Vice President of Addressable Media

Drive the future of addressable media with WPP as Vice President, overseeing omnichannel strategies and client outcomes. Lead a dynamic team focused on Programmatic, CTV, and Paid Social.
As Vice President of Addressable Media, you will shape WPP Media's integrated approach by guiding cross-functional teams in executing intelligent activation strategies. Your expertise in AI-driven workflows will enhance client engagement and foster vital relationships with agency leadership. This role requires exceptional leadership to optimize addressable media operations across platforms.
Key Responsibilities:
• Lead unified teams across Programmatic, CTV, and Paid Social
• Architect integrated activation plans that connect audiences
• Operationalize addressable operating models for optimization
• Define AI-assisted workflows for planning and reporting
Requirements:
• 12+ years of experience in addressable media, ideally in agency
• Robust commercial acumen and P&L experie...